BOSCH
MEDIA CAMPAIGN: FOOD WASTE
This survey story for Bosch home appliances formed part of a media campaign to promote their new line of refrigerators.
Campaign
Together with our research arm, OnePoll, we conducted a survey on behalf of Bosch home appliances, to find out how much food is typically wasted by Americans, and the main causes and types of food being spoiled.
Our research revealed that a significant volume of food is regularly thrown out (103 pounds per year!) with fruit most commonly going to waste. And the reason for so much spoiled food? Of the 2,000 Americans polled, 77% blamed the fact they forgot what was in their fridge, and 71% wished their appliance kept food fresher for longer. Over three quarters of those polled claimed they would eat more healthily if it lasted longer in the refrigerator.
Results
The client’s brand messaging was perfectly aligned to the survey findings. The resulting news story, infographic and video secured extensive coverage on top-tier news and food interest sites, with hyperlinks to the Bosch home appliances site and quotes from the brand’s spokesperson.
The story has over 85 pieces of earned media coverage and 8.6 million estimated coverage views. It landed on top-tier sites like Fox News, Food52, Waste360, as well as the New York Post and Yahoo! News. A video format of the story landed on USA Today and also spread to a variety of local Fox, CBS, NBC and ABC news stations.
Coverage Highlights:
See more Home & Garden stories and coverage.
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